Peculiarities of a Patient as a Consumer of Physical Therapy Services of the Orthopedic Profile
Keywords:
rehabilitation, physical therapy, recovery, injuries, organization, planningAbstract
The objective is to consider the features of a patient in the center of physical therapy of the orthopedic profile as a consumer of physical therapy services and to form ways of taking these features into account in the management of the process of physical therapy. Methods of the research: theoretical analysis and generalization of literary sources, method of systematization of scientific information. Results. The vast majority of institutions providing physical therapy services for orthopedic patients are private. Therefore, a patient or a person who wants to receive certain physical therapy service, in relationship with the center of physical therapy and staff is a buyer. At the moment, it is necessary to consider the patient’s characteristics as a consumer and customer, and physical therapy services in the aspect of the services market. The paper presents the specific features of the services market which predetermine special approach to entrepreneurial activity. The noted features of the patient as a consumer of services, in particular cultural factors, social factors, personal factors and psychological factors. The problem of consumer risks arising as a result of variability of services in general, lack of guarantees and complexity of individual operations is highlighted. So in order to reduce consumer risks, the service provider should determine the buyer’s expectations for receiving the service and bring it to a real state. Measures have been proposed to reduce a number of risks for physical therapy services users at the outpatient stage of executive, physical, financial and social risks, as well as the risk of loss of time. The basic characteristics of the types of patients, as buyers, and the principles of communication with them in the aspect of providing physical therapy services to persons with musculoskeletal disorders are distinguished. The necessity of work on creation of competitive advantages for consumers of physical therapy services is emphasized. Conclusions. The development of the market of physical therapy services for violations of the orthopedic profile requires the development of systems of physical therapy, taking into account not only the features of the disease. It is important to take into account the characteristics of the patient as a consumer. The current study of the impact of the proposed approaches to the effectiveness of work with the patient and quality of life is relevant.
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